Build the foundation. Sharpen your leadership skills, develop a resilient mindset, refine your résumé and learn top job search strategizes tailored to breaking into, and moving up in, the sports industry.
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Put your training into action. Complete your volunteer orientation, learn new strategies to building your network and gain hands-on experience at the Aflac Football Kickoff game at Mercedes-Benz Stadium.
Complete both Part 1 and 2 of the GCU Summit and walk away with your Certified Impact Leader™ credential. You'll master leadership and mindset, receive expert resume and job search coaching and gain hands-on volunteer experience at a major sporting event, building toward a designation that tells employers you are professional and prepared.
You're doing everything you were told to do. You're submitting applications. You're following up. You're eager and you genuinely want to work in sports.
And still silence. Most applicants never make it past the automated systems that screen resume before a human ever reads them. Others make it to the interview and can't translate their experience into language that resonates with sports industry employers.
The Certified Impact Experience was built to fix exactly that.
Our HR strategist and resume coach will work with you on crafting a resume that speaks directly to sports industry employers, with the language, keywords and structure needed to get past automated application systems and into the hands of the people making hiring decisions.
Breaking into the sports industry takes patience, persistence and the right perspective. You'll develop the leadership mindset needed to endure the waiting process, handle rejection without losing momentum and keep showing up with the same energy and professionalism that employers are looking for.
Volunteer experience in the sports industry isn't just free work, it's proximity to decision-makers, real event operations and a story that sets you apart. We'll show you how to maximize every role, no matter how basic it seems and turn it into the kind of experience that gets you noticed for future opportunities.
Employers don’t just want passion. They want proof.
The Certified Volunteer Leader™ credential will signal to employers that you’ve completed structured training in volunteer leadership, event operations and professional readiness, making you an asset from day one.
Kenisha Brown-Alexander, Founder of Game Changers United ™,
knows what it means to build a career in the sports industry from the ground up. As a Black woman who navigated one of the most competitive industries in the world, she climbed her way from working two part-time jobs simultaneously to becoming an executive leader, experiencing firsthand what it means to be passed over, overlooked and still choose to press forward. That journey is exactly what she brings into the room.
With 18 years of experience in large-scale event operations, Kenisha is a seasoned leader in volunteer recruitment, training and management for some of the biggest events in sports. She has led volunteer initiatives for the Orange Bowl Committee, Super Bowl Committee and the College Football Playoff, training and preparing tens of thousands of volunteers to execute at the highest level. She is committed to ensuring that the next generation of sports professionals understands that every role, no matter where it starts, is an opportunity to grow, be seen and advance.
At the GCU Summit, Kenisha will lead sessions on leadership and mindset, equipping emerging sports professionals with the tools to endure the process, stay the course and show up with the professionalism and confidence that sets them apart. She will also lead the volunteer training and orientation for Part 2, preparing participants to not just show up at the Aflac Football Kickoff game but to stand out.
Youseline Poteau-Young is the Owner of YP Personnel Management & Consulting and a Corporate Strategy Officer. As an HR strategist with over 15 years of experience building HR departments, driving organizational change and developing high-performing professionals, Youseline has sat on both sides of the hiring table. She knows what employers are looking for, how automated application systems filter candidates before a human ever sees their resume and what it actually takes to get noticed in a competitive industry like sports.
Through her people-first approach to career advancement coaching, Youseline specializes in helping emerging professionals translate every experience they have, no matter how entry-level it may seem, into language that opens doors and creates opportunity. Because in the sports industry, it's not just about what you've done. It's about how you tell the story.
At the GCU Summit, Youseline will lead sessions on resume development, job search strategy and Networking 101, giving participants the tools to craft a résumé that speaks the language of sports industry employers, gets past automated screening systems and positions their experience, including volunteer roles, as the credibility-building asset it truly is. She will help you stop blending in and start standing out.
Part 1 | Virtual Experience April 4, 2026 | Online General: $55 | VIP: $75
Attendance at the Part 1 virtual session is required to receive your invitation to Part 2. This is where your journey begins — don't miss it.
Part 2 | In-Person Experience August 2026 | Atlanta, GA $75
Part 2 is an immersive two-day experience that includes your leadership training and hands-on volunteering at the Aflac Football Kickoff. A separate registration fee is required and will be made available to Part 1 completers.
Earning Your Certified Impact Leader™ Credential The Certified Impact Leader™ credential is awarded upon successful completion of both Part 1 and 2 of the GCU Summit. Partial completion does not qualify for certification.
Please Note Game Changers United does not provide travel or accommodations for Part 2. Participants are responsible for their own transportation and lodging for the Atlanta experience.